Privacy

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🔐 Privacy Policy

Pursuant to Regulation (EU) 2016/679 (GDPR)
Last updated: 12/05/2025

This privacy notice is provided by Market.Go Srl, with registered office at Via Concordato 32 – 73048 Nardò (LE), Italy, as the Data Controller for personal data collected through the website www.market2go.it.

1. Types of Data Collected

Browsing the website www.market2go.it is free and anonymous. Viewing product pages and adding items to the cart does not require registration. Registration is required only to place an order and involves the collection of personal data strictly necessary for purchase and delivery.

During registration, users can choose to subscribe to our newsletter. The data provided can be modified at any time in the “My Account” section.

2. Purpose and Legal Basis of Processing

Personal data is processed for the following purposes:

a) Contractual purposes (Art. 6, par. 1, letter b GDPR)

  • Website registration

  • Order, shipping, and customer service management

  • Accounting and administrative management

b) Legal obligations (Art. 6, par. 1, letter c GDPR)

  • Invoice issuance

  • Document retention in accordance with tax regulations

c) Legitimate interests of the Controller (Art. 6, par. 1, letter f GDPR)

  • Platform security

  • Fraud prevention

  • Statistical analysis and service improvement

  • Basic profiling for content/personalized offers

d) User consent (Art. 6, par. 1, letter a GDPR)

  • Promotional activities and direct marketing (newsletters, advertisements, personalized offers)

3. Methods of Processing

Data is processed using both electronic and paper-based tools, in accordance with the principles of fairness, lawfulness, transparency, and data protection. Adequate technical and organizational measures are in place to safeguard the data.

4. Mandatory or Optional Data Provision

Data provision is:

  • Mandatory for contractual and legal purposes (without which the purchase cannot be completed)

  • Optional for marketing purposes, with the possibility of withdrawing consent at any time

5. Cookies

The website uses technical, analytical, and profiling cookies. For more information, please refer to our Cookie Policy.

6. Data Disclosure and Transfer

Data may be disclosed to:

  • Couriers and suppliers for order fulfillment

  • Banks, accountants, legal consultants

  • IT service providers (email, cloud, CRM)

  • Public authorities when required by law

  • Market.Go group companies or authorized partners (e.g., Klarna, 7Pixel – Trovaprezzi)

Specific partners:

  • 7Pixel S.r.l. – Represented by its legal representative, is appointed as Data Processor for managing user email addresses within the Trusted Program of the website www.trovaprezzi.it.

  • Klarna – In order to offer Klarna’s payment methods, we may transmit the user’s personal data (contact and order details) to Klarna at checkout. Klarna will use this data to assess the user’s eligibility and personalize payment options. The transmitted data will be processed in accordance with Klarna’s privacy policy, available on their official website.

Where applicable, recipients will be appointed Data Processors under Article 28 of the GDPR and will be bound by contractual obligations of confidentiality and security.

Data may also be transferred to countries outside the EU, in accordance with Chapter V of the GDPR, where adequate safeguards are in place (e.g., Standard Contractual Clauses).

7. Data Retention

Data will be retained only as long as necessary to fulfill the purposes outlined:

  • Contractual and legal purposes: up to 10 years

  • Marketing purposes: until consent is withdrawn

  • Technical/analytical/profiling purposes: until account closure or objection by the user

8. Data Subject Rights

Under Articles 15–22 of the GDPR, users have the right to:

  • Access their personal data

  • Request rectification or updates

  • Request erasure or restriction of processing

  • Object to processing

  • Withdraw previously given consent

  • Request data portability

  • Lodge a complaint with the Supervisory Authority (Garante per la Protezione dei Dati Personali – Italy)

  • [Archived content]Data Protection Authorities - European Commission

All rights may be exercised by writing to:
📧 info@market2go.it

9. Data Controller

Market.Go Srl
📍 Via Concordato, 32 – 73048 Nardò (LE), Italy
📧 info@market2go.it
📞 +39 0833 607763 | 📱 +39 376 1436089

🔔 Customer Service available Monday to Friday from 09:00 to 13:00 and 15:00 to 18:00