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🔐 Privacy Policy

Pursuant to Regulation (EU) 2016/679 (GDPR)
Last update: 03/02/2026

This privacy notice is provided by FALMATECH S.r.l.s., with registered office at Via Caduti di Via Fani, 1 – 73048 Nardò (LE), Italy, VAT / Tax ID 05355940759, REA LE-361047, PEC falmatech@pec.it, as the Data Controller of the personal data collected through www.market2go.it.

For customer assistance: info@market2go.it – Phone: 0833 607763 – Contact page: https://www.market2go.it/it/contattaci


1. Categories of data processed

Browsing the website is generally free and anonymous. Viewing product pages and adding items to the cart does not require registration. Registration is required only to place an order and involves collecting the data strictly necessary to process the purchase and delivery.

During registration, users may also subscribe to the newsletter. Data can be updated at any time in the “My account” section.


2. Purposes and legal basis

Personal data are processed for the following purposes:

a) Contractual purposes (Art. 6(1)(b) GDPR)

  • Website registration
  • Order, shipping and customer support management
  • Accounting and administrative management related to purchases

b) Legal obligations (Art. 6(1)(c) GDPR)

  • Issuing invoices and tax documents
  • Record retention under tax and accounting regulations

c) Legitimate interest (Art. 6(1)(f) GDPR)

  • Platform security
  • Fraud prevention
  • Statistics and service improvement
  • Basic profiling to improve user experience (where applicable)

d) Consent (Art. 6(1)(a) GDPR)

  • Marketing activities (newsletter, promotional messages, personalized offers)

3. Processing methods

Processing is carried out using electronic and, where necessary, paper-based tools, in compliance with the principles of lawfulness, fairness, transparency and data minimization. Appropriate technical and organizational measures are adopted to protect personal data.


4. Mandatory or optional provision

  • Mandatory for contractual and legal purposes (otherwise the purchase cannot be completed)
  • Optional for marketing purposes, with the possibility to withdraw consent at any time

5. Cookies

The website uses technical, analytics and, where applicable, profiling cookies. Details are provided in the Cookie Policy and/or the consent banner.


6. Data disclosure and transfers

Data may be disclosed to:

  • Couriers and suppliers for order fulfillment
  • Banks and payment service providers to manage payments
  • Accountants, consultants and legal advisors
  • Technology providers (IT, hosting, email, cloud, CRM) acting as Data Processors
  • Public authorities where required by law
  • Authorized partners necessary to provide specific services (e.g., Klarna, 7Pixel – Trovaprezzi)

Specific partners:

  • 7Pixel S.r.l. – appointed as Data Processor for managing review/comment requests within the Trusted Program of www.trovaprezzi.it.

7. Data retention

Personal data are retained for the time necessary to achieve the purposes for which they were collected and, in any case, in accordance with applicable legal retention obligations (e.g., tax/accounting retention). Marketing data are retained until consent is withdrawn, where applicable.


8. Data transfers outside the EU/EEA

If certain service providers are located outside the EU/EEA, transfers may occur only where permitted by GDPR and based on appropriate safeguards (e.g., adequacy decisions, Standard Contractual Clauses).


9. Data subject rights

Users may exercise the rights provided by the GDPR, including: access, rectification, erasure, restriction, portability, objection, and (where applicable) withdrawal of consent. Users also have the right to lodge a complaint with the competent Supervisory Authority.


10. How to exercise your rights

To exercise your rights, you can contact the Data Controller at:
Email: info@market2go.it
PEC: falmatech@pec.it
Contact page: https://www.market2go.it/it/contattaci